45M record deal with Adidas

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Post by Mr Nick09 on Wed Nov 09, 2011 11:04 am

ElConfidencial is reporting that a record deal was agreed with Adidas to renew our shirt sponsorship agreement.

The previous deal was to end in July 2012, and since this summer, RM was open to negotiate with other firms, including Nike.

RM wanted to maintain their relationship with Adidas, but also wanted to bump the deal to 50M, 20M higher than the last agreement.

Nike, who is paying 30M to Barcelona, is said to have made an offer, but not matching RM expectations.

So an agreement was reportedly found with the German brand for 45M/year for 13 years, roughly a 585M deal.

Adidas also sought to have a privilege area in the new shopping center the club will build.

http://www.elconfidencial.com/deportes/futbol/2011/11/09/el-real-madrid-llega-a-un-acuerdo-para-renovar-con-adidas-por-45-millones-de-euros-al-ano-87406/

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Post by Mr Nick09 on Wed Nov 09, 2011 11:06 am

Nothing is confirmed for sure but, is it a good idea to sign a contract over so many years? sounds way too long.

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Post by ÖMARz on Wed Nov 09, 2011 11:16 am

13 years is definitely not a good idea.id say 5 at most.

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Post by Mr Nick09 on Wed Nov 09, 2011 11:19 am

seems like there is a butthurt goallegacy member that follows me around and neg rep me Laughing

u mad brah? yeah u mad

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Post by vanDEEZ on Wed Nov 09, 2011 11:34 am

im glad its a long term contract. adidas is the best- they have been putting out the most quality kits for years.

big money too.

the tri-stripe has become part of our jersey's culture
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Post by Guest on Wed Nov 09, 2011 11:55 am

good idea for a long term contract it allows them to build significant ideas for the future in terms of branding and shirt technology

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Post by Chad on Wed Nov 09, 2011 12:21 pm

Good deal who cares about the contract length.

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Post by Guest on Wed Nov 09, 2011 1:32 pm

13 years is moronic. 45 million will be worth less than 15 at the end using net present value.

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Post by EarlyPrototype on Wed Nov 09, 2011 2:32 pm

13 years is too long, but great deal for short term imo.
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Post by LeSwagg James on Wed Nov 09, 2011 2:48 pm

Damn was hoping we would get Nike... Not a big fan of Adidas and their 3 stripes Mad

At least I hope we get their older logo on the kit for once

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Post by Guest on Wed Nov 09, 2011 2:51 pm

@sportsczy wrote:13 years is moronic. 45 million will be worth less than 15 at the end using net present value.

I assume if it's for this long, there are predetermined increases in value at certain points in time in the deal...

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Post by Mr Nick09 on Wed Nov 09, 2011 6:16 pm

ElConfidencial is reporting that a record deal was agreed with Adidas to renew our shirt sponsorship agreement.

The previous deal was to end in July 2012, and since this summer, RM was open to negotiate with other firms, including Nike.

RM wanted to maintain their relationship with Adidas, but also wanted to bump the deal to 50M, 20M higher than the last agreement.

Nike, who is paying 30M to Barcelona, is said to have made an offer, but not matching RM expectations.

So an agreement was reportedly found with the German brand for 45M/year for 13 years, roughly a 585M deal.

Adidas also sought to have a privileged area in the new shopping center the club will build.

http://www.elconfidencial.com/deportes/futbol/2011/11/09/el-real-madrid-llega-a-un-acuerdo-para-renovar-con-adidas-por-45-millones-de-euros-al-ano-87406/

Clever old perez keeps making it happen. Next up, Emirates deal.

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Post by the xcx on Wed Nov 09, 2011 6:30 pm

13 years is kinda long isint it?..Im all for Adidas anyway
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Post by Mamad on Wed Nov 09, 2011 6:36 pm

More details anyone?

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Post by Great Leader Sprucenuce on Wed Nov 09, 2011 6:39 pm

http://www.goallegacy.net/f13-real-madrid

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Post by Mr Nick09 on Wed Nov 09, 2011 6:56 pm

well done mole, can we merge this

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Post by Great Leader Sprucenuce on Wed Nov 09, 2011 6:57 pm

Immaculate_Mole wrote:http://www.goallegacy.net/f13-real-madrid

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hmm

45M record deal with Adidas Img
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Post by Mr Nick09 on Wed Nov 09, 2011 7:01 pm

GTFO Mole

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Post by kiranr on Wed Nov 09, 2011 7:39 pm

Seems like you weren't allowed to gloat Nick... :bball:
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Post by punkfusion1992 on Wed Nov 09, 2011 7:44 pm

Perez....
:bow: :bow: :bow: :bow: :bow:
the only thing this man is pro at....
and hell do you guys really think.... just think about it that any company would agree for 13 years without any inflation clause.
We are talking about a man who wiped 300mill worth of debt in 2 years while also securing Zidane, FIgo and Ronaldo.....
again think about it

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Post by hrealmadrid on Wed Nov 09, 2011 8:14 pm

Lame if it's true. Nike would be much better for us. Adidas doesn't market us at all.
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Post by Seppuku on Wed Nov 09, 2011 8:44 pm

Yah but Adidas pay's the most.

Plus they make, by far, the best kits (design+ quality). And as an end user who's been buying R.M kits regularly for the past decade (unlike most). That's all I really care about, frankly.
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Post by estrella bernabeu on Wed Nov 09, 2011 9:07 pm

Long contract period or not !! Who gives a *bleep* if Uncle Flo is behind this :shisha: Best club financial status on this earth (owner by Socios), a Perez tradeMark.

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Post by shaven on Wed Nov 09, 2011 10:54 pm

great news for today :dance:

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Post by Zealous on Wed Nov 09, 2011 10:55 pm

Bit disappointed Nike would have made some sick ads for us.

But 45 million a year is nothing to sneeze at. I'm OK with this.

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